Bluffers Guide to Pay-Per-Click
Would you write a blank cheque to Google?
I’m guessing not but yet this is what thousands of novice Adwords users do every day. ?I can’t actually fit much pay-per-click training into these articles but I can tell you what to avoid.
The first thing is that when you set up a campaign, make sure you set a daily budget. You can always increase it later but please make sure you put down what you can afford to pay EVERY DAY. The amount you put in will not be what you pay per month.
The next step is to turn off all advertising apart from on Google itself. They do offer search partners and content networking. You can visit Adwords yourself to find out more about these terms but it means your advert is seen pretty much everywhere which may sound good but firstly you are paying more and second, you don’t actually know which area is more effective.
I’ve put together some YouTube videos on basic PPC marketing and of course there are some more in-depth articles on Internet-Rich.com
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8 Comments
Very useful information, Thanks.
Ive been battling to understand how to use adwords for years. Finally it makes sense! Thanks so much Paul, what a great help this is.
Great job.
Getting to grips with the basics is the hardest part but I’m getting there.
The video is very helpful.Thanks
I have been intimidated by PPC ads for years. I found this information to be very useful. Great Job!
This is a helpful video, thanks. I have been trying to learn about pay per click on my own, but it can be really intimidating, as RickyB says.
I would like to get into this. It does seem a little complicated, but I think it could be a good way to add some revenue.
I?m new to the thought of internet marketing, and am glad I found this blog post. Paul has several in the category ?internet marketing?, and I?m reading them all 🙂 I don?t know anything about pay-per-click, so the video here was quite helpful.