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Influence – Robert Cialdini

October 25, 2012 By paulwbrowning Leave a Comment

Categories:Books

cialdini-influence (1)It isn’t often I say to people ‘you must buy this book’ but this is one of those times.

I have never attended an internet marketing seminar where at least one of the speakers didn’t mention this book as a major factor in their online success. You see, professior Robert Cialdini has spent years working out why people do what they do. Would it be useful to be able to exert a little influence on your customers to help them decide to buy from you?

Influence is about the psychology of persuasion. Cialdini discusses the factors involved in why people say ‘yes,’ even when they really wanted to say ‘no.’ You see, we are all pretty much wired the same way. If you know which button to press in a person you will almost always get the same result.

This isn’t some dry textbook but packed full of real world examples, case studies and experiments showing why and how this stuff works time after time. The triggers covered are reciprocation, consistency, social proof, liking, authority, and scarcity.

If you can weave the above into your marketing message and strategy then your effectiveness will be greatly enhanced. So now you see why you should buy it. You can read more about Influence by clicking here.

 

Have fun.

Paul Browning

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Step-by-step guide for product creation and selling on the internet.
  • 30 Days to Web Profits

It isn't often I say to people 'you must buy this book' but this is one of those times. I have never attended an internet marketing seminar where at least one of the speakers didn't mention this book as a major factor in their online success. You see, professior Robert Cialdini has spent years working out why people do what they do. Would it be useful to be able to exert a little influence on your customers to help them decide to buy from you? Influence is about the psychology of persuasion. Cialdini discusses the factors involved in why people say 'yes,' even when they really wanted to say 'no.' You see, we are all pretty much wired the same way. If you know which button to press in a person you will almost always get the same result. This isn't some dry textbook but packed full of real world examples, case studies and experiments showing why and how this stuff works time after time. The triggers covered are reciprocation, consistency, social proof, liking, authority, and scarcity. If you can weave the above into your marketing message and strategy then your effectiveness will be greatly enhanced. So now you see why you should buy it. You can read more about Influence by clicking here.   Have fun. Paul Browning

Download Your Free E-book Now

Step-by-step guide for product creation and selling on the internet.
  • 30 Days to Web Profits

Influence – Robert Cialdini
Influence – Robert Cialdini
2012-10-25
paulwbrowning

Influence - Robert Cialdini

Value For Money - 94%
Quality of Content - 90%
Practical Use - 92%
92

92%

Outstanding

Every top internet marketer and copywriter has read this book.

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92

Filed Under: Books

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Paul Browning

Browning018I've been a full time internet marketer since 2002. I'm also an Amazon best selling author. My books and membership websites generate over $34,000 each month, so I guess I'm doing something right!


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