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  • Influence – Robert Cialdini

Influence – Robert Cialdini

  • Posted by Paul
  • Categories Books
  • Date October 25, 2012
  • Comments 0 comment

cialdini-influence (1)It isn’t often I say to people ‘you must buy this book’ but this is one of those times.

I have never attended an internet marketing seminar where at least one of the speakers didn’t mention this book as a major factor in their online success. You see, professior Robert Cialdini has spent years working out why people do what they do. Would it be useful to be able to exert a little influence on your customers to help them decide to buy from you?

Influence is about the psychology of persuasion. Cialdini discusses the factors involved in why people say ‘yes,’ even when they really wanted to say ‘no.’ You see, we are all pretty much wired the same way. If you know which button to press in a person you will almost always get the same result.

This isn’t some dry textbook but packed full of real world examples, case studies and experiments showing why and how this stuff works time after time. The triggers covered are reciprocation, consistency, social proof, liking, authority, and scarcity.

If you can weave the above into your marketing message and strategy then your effectiveness will be greatly enhanced. So now you see why you should buy it. You can read more about Influence by clicking here.

 

Have fun.

Paul Browning

[gravityform id=”1″ name=”Click Newsletter”]

It isn't often I say to people 'you must buy this book' but this is one of those times. I have never attended an internet marketing seminar where at least one of the speakers didn't mention this book as a major factor in their online success. You see, professior Robert Cialdini has spent years working out why people do what they do. Would it be useful to be able to exert a little influence on your customers to help them decide to buy from you? Influence is about the psychology of persuasion. Cialdini discusses the factors involved in why people say 'yes,' even when they really wanted to say 'no.' You see, we are all pretty much wired the same way. If you know which button to press in a person you will almost always get the same result. This isn't some dry textbook but packed full of real world examples, case studies and experiments showing why and how this stuff works time after time. The triggers covered are reciprocation, consistency, social proof, liking, authority, and scarcity. If you can weave the above into your marketing message and strategy then your effectiveness will be greatly enhanced. So now you see why you should buy it. You can read more about Influence by clicking here.   Have fun. Paul Browning [gravityform id="1" name="Click Newsletter"]
Influence – Robert Cialdini
Influence – Robert Cialdini
2012-10-25
Paul

Influence - Robert Cialdini

Value For Money - 94%
Quality of Content - 90%
Practical Use - 92%
92

92%

Outstanding

Every top internet marketer and copywriter has read this book.

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Paul

Paul left the police force in the UK in June 2000. He started his first online business in 2002 selling IT training courses.

Since then he has created several other online businesses including IT certification training websites and small business marketing support. Paul has also written over 15 Amazon best selling books.

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