Launch – Jeff Walker

The hype around this book was huge as you would expect if you know anything about Jeff Walker. The full title is 'Launch - An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build a Business You Love, And Live The Life Of Your Dreams.' This is a huge promise so does it deliver? I've actually completed Jeff Walkers online Product Launch Formula course which costs $1999. I went through every video and took action and as a result created a website giving me a secondary online income of around $50,000 per year so the stuff in there works. The title does NOT reflect the contents of the book. And at 186 pages including bibliography and introductions and back patting quotes from peers you would be hard pressed to even scratch the surface. In my experience, creating an online business involves a vast amount of tasks such as: Product creation Building a website Taking online payments Product delivery (physical or digital) Autoresponder setup After sales / helpdesk To name just a few things. This book is more of an outline of some of the things you will need such as a big list of e-mail subscribers and how to get joint venture (JV) partners to come on board. Jeff covers much of the psychology he uses for the PLF and this is the best part about the book. You get the core message of the PLF but for a few bucks. If you are new to internet marketing, you will get to the end of the book and realise that you are a long way off launching a product. I know no single book can give you everything you need but I really feel that the title does not reflect the content. It would be more appropriate to call it 'Launch Psychology and Tactics.' I was hoping that the case studies would give me some more details but they really only give you stories of people who have used the launch formula to great success. I recognise the names from the $1999 course I took so these guys had used that and not the book. The book has hit the New York Times Bestseller list and the same for Amazon and I congratulate Jeff for that. I feel that the success was more due to his huge list and that of his JV partners than due to the actual contents of the book. Bottom line is this. This book will really help you get the steps and psychology for a launch right but you will have to refer to a large number of other resources to actually accomplish your launch. The bonus website is basically just a large set of links to websites such as HostGator, ClickBank, GoDaddy etc. Have Fun. Paul Browning