• Home
  • Courses
  • Pricing
  • Blog
  • Hello
    • About Us
    • FAQs
    • Meet Paul
    • My Stuff
    • Helpdesk
    • Contact
  • Members
    • Account
    • Profile
    • Forum
Paul Browning.com
  • Home
  • Courses
  • Pricing
  • Blog
  • Hello
    • About Us
    • FAQs
    • Meet Paul
    • My Stuff
    • Helpdesk
    • Contact
  • Members
    • Account
    • Profile
    • Forum
    • Login

Books

  • Home
  • Blog
  • Reviews
  • Books
  • Launch – Jeff Walker

Launch – Jeff Walker

  • Posted by Paul
  • Categories Books
  • Date July 13, 2014
  • Comments 16 comments

The hype around this book was huge as you would expect if you know anything about Jeff Walker.

The full title is ‘Launch – An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build a Business You Love, And Live The Life Of Your Dreams.’ This is a huge promise so does it deliver?

I’ve actually completed Jeff Walkers’ online Product Launch Formula (PLF) course which cost $1999 at the time. I went through every video and took action and as a result, created a website giving me a secondary online income of around $50,000 per year so the stuff in there works.

The title does NOT reflect the contents of the book I’m afraid to say. And at 186 pages including bibliography and introductions and back-patting quotes from peers, you would be hard-pressed to even scratch the surface. In my experience, creating an online business involves a vast amount of tasks such as:

  • Product creation
  • Building a website
  • Taking online payments
  • Product delivery (physical or digital)
  • Autoresponder setup
  • After-sales/helpdesk

To name just a few things.

This book is more of an outline of some of the things you will need such as a big list of e-mail subscribers and how to get joint venture (JV) partners to come on board. Jeff covers much of the psychology he uses for the PLF and this is the best part of the book. You get the core message of the PLF but for a few bucks.

If you are new to internet marketing, you will get to the end of the book and realize that you are a long way off from launching a product. I know no single book can give you everything you need but I really feel that the title does not reflect the content. It would be more appropriate to call it ‘Launch Psychology and Tactics.’

I was hoping that the case studies would give me some more details but they really only give you stories of people who have used the launch formula to great success. I recognize the names from the $1999 video course I took so these guys had used that and not the book.

The book has hit the New York Times Bestseller list and the same for Amazon and I congratulate Jeff for that. I feel that the success was more due to his huge list and that of his JV partners than due to the actual contents of the book.

The bottom line is this. This book will really help you get the steps and psychology for a launch right but you will have to refer to a large number of other resources to actually accomplish your launch. The bonus website is basically just a large set of links to websites such as HostGator, ClickBank, GoDaddy, etc.

Have Fun.

Paul Browning

The hype around this book was huge as you would expect if you know anything about Jeff Walker. The full title is 'Launch - An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build a Business You Love, And Live The Life Of Your Dreams.' This is a huge promise so does it deliver? I've actually completed Jeff Walkers' online Product Launch Formula (PLF) course which cost $1999 at the time. I went through every video and took action and as a result, created a website giving me a secondary online income of around $50,000 per year so the stuff in there works. The title does NOT reflect the contents of the book I'm afraid to say. And at 186 pages including bibliography and introductions and back-patting quotes from peers, you would be hard-pressed to even scratch the surface. In my experience, creating an online business involves a vast amount of tasks such as: Product creation Building a website Taking online payments Product delivery (physical or digital) Autoresponder setup After-sales/helpdesk To name just a few things. This book is more of an outline of some of the things you will need such as a big list of e-mail subscribers and how to get joint venture (JV) partners to come on board. Jeff covers much of the psychology he uses for the PLF and this is the best part of the book. You get the core message of the PLF but for a few bucks. If you are new to internet marketing, you will get to the end of the book and realize that you are a long way off from launching a product. I know no single book can give you everything you need but I really feel that the title does not reflect the content. It would be more appropriate to call it 'Launch Psychology and Tactics.' I was hoping that the case studies would give me some more details but they really only give you stories of people who have used the launch formula to great success. I recognize the names from the $1999 video course I took so these guys had used that and not the book. The book has hit the New York Times Bestseller list and the same for Amazon and I congratulate Jeff for that. I feel that the success was more due to his huge list and that of his JV partners than due to the actual contents of the book. The bottom line is this. This book will really help you get the steps and psychology for a launch right but you will have to refer to a large number of other resources to actually accomplish your launch. The bonus website is basically just a large set of links to websites such as HostGator, ClickBank, GoDaddy, etc. Have Fun. Paul Browning
Launch – Jeff Walker
Launch – Jeff Walker
2014-07-13
Paul

Launch - Jeff Walker

Value For Money - 87%
Quality of Content - 86%
Practical Use - 68%
80

80%

Great information but too short.

Buy It!

User Rating: No Ratings Yet !
80
  • Share:
author avatar
Paul

Paul left the police force in the UK in June 2000. He started his first online business in 2002 selling IT training courses.

Since then he has created several other online businesses including IT certification training websites and small business marketing support. Paul has also written over 15 Amazon best selling books.

Previous post

How Much Money is Enough?
July 13, 2014

Next post

Why You Should Read Every Day
January 20, 2016

You may also like

blog-7
Why You Should Read Every Day
20 January, 2016
success
The Success Principles – Jack Canfield
29 October, 2012
2014-07-07_12-31-58
The Small Business Marketing Bible – Paul Browning
27 October, 2012

    16 Comments

  1. Cory J.
    July 15, 2014

    I am interested in this book now, however I am more interested in what you think is needed to get in on this market. Is having a marketable product the secret? Do these email lists really make a difference?

  2. Courtney Taylor
    July 15, 2014

    What other resources work best in conjunction with this book?

  3. paulwbrowning
    July 16, 2014

    Depends where you want to go. Start with my free e-book.

    Regards

    Paul

  4. paulwbrowning
    July 16, 2014

    E-mail list is everything. REad my free e-book.

    Regards

    Paul

  5. Smith
    July 18, 2014

    Can you tell me how high the importance of the web design is to create a good website? We are talking about income generating sites. Is the design important as much as the content of the website?

  6. Smith
    July 18, 2014

    Can you tell me how important web design is in creating a website? We are talking about income generating sites. Is the design important as much as the content of the website?

  7. Jason W.
    July 18, 2014

    Can you guarantee the effectiveness of the ideas and methods in the book?

  8. Mark Collings
    July 24, 2014

    The secret is staring us right in the face, time and time again. We buy these books and other information products like courses to learn how to be successful and make money. The skeleton model is always the same – the tasks that you summarised – all no different to any other Internet Marketing guide. It’s repeated hundreds on times on Warrior Forum. What’s the subject that will always sell, for generations current and future? How to make money. What are individuals like Jeff Walker doing? Selling us something. So what is the result? He’s making money. I could book a hotel conference room for a day for a few hundred pounds, hold a ‘Make money with Internet Marketing’ workshop, charge £300 a seat, 20 people, £6k earnings minus the room and other expenses. I could regurgitate the same model quoting proven success stories. Enough information to make people believe the course was well worth attending, as these books lead us to believe, but not quite the ‘golden key’ which is, what product to create / sell, as that’s a personal choice depending on one’s skills, knowledge, interests. And I’m sure we all know, that is the most hardest park – identifying a viable product. The missing element from this strategy? Credibility. Why would people trust me and pay to hear it from me, if I myself haven’t personally gone through the journey and come out of the other end with a Ferrari parked outside to show for it. Sure you could fake credibility – Tim Ferris touched on how to create ‘expert’ status. But ideally, I would go through the model once, make a bit of money, then I can show up at my workshop with a shiny big watch and tailored suit, appearing successful, and say ‘I did it, so can you’. So to close, is it time for us to stop feeding other peoples claimed success buy buying their ‘How to make money’ products, and think for ourselves, using the ton of free information out there. Thoughts?? PS. I follow Paul Browning because I attended one of his CCNA bootcamp many years ago and I specifically remember him saying his aim is to retire by the age of 40, how he lived without a TV, and offered me a new energy drink that he was promoting in the UK (what happened to that?). Paul has created his own products, and he offers his 30 Day eBook for free. He’s not selling us a £2,000 course on how to make money, which in turn makes him money (unless that’s an affiliate link in the post?!).

  9. Robert Pynnes
    July 25, 2014

    Maybe I will decide to buy this book. Paul rated it useful and I always appreciate his opinion.

  10. Ronald
    July 28, 2014

    I wanted to buy the book, but now I’m having second thoughts. I’m a bit daunted that can not find all the information about launching the job at one place, but I have to take an additional research.

  11. Sylvia L.
    August 1, 2014

    The title looks promising, but I’m wondering about the quality of the content.

    Okay, here are some good and bad comments, so I will think for few more days before I make my final decision.

  12. Jessie Smith
    August 1, 2014

    I have read this book. I think that it’s good and this is something that I can really recommend to all people interested in this book.

  13. Robert Pynnes
    August 6, 2014

    This book is really worth the money. Just like you, I had to think twice before I decided to buy this book, but this book just surprised me! I couldn’t ask for more from Paul.

  14. Diana Wilson
    August 8, 2014

    Just got off from reading an article from this site and I was curious with this one. I am planning to buy because this is something that I think will be helpful in improving my business, but are there any feedback about the book?

    I will greatly appreciate your response, help me decide. Thanks!

  15. Donna K.
    August 12, 2014

    This book provides a lot of insights and is very helpful, but I’m not going to tell you a lot good things about this book, you have to find out yourself. 🙂

    All in all, 101% I will recommend that you buy this book.

  16. Harlene Christoffers
    August 22, 2014

    This book looks very interesting. I think it’s going to be a good read and will definitely help improve my business a lot. I will definitely buy this! Thanks!

Leave A Reply

You must be logged in to post a comment.

Search

Categories

  • 90-Minute Workday
  • Books
  • Business School
  • Business Skills
  • Featured
  • Free Your Time Up
  • Get Whatever You Want
  • Guru Courses
  • Internet Marketing
  • Membership Software
  • Outsourcing
  • Product Creation
  • Product Utilities
  • Saving Time
  • SEO
  • Video Creation
  • Videos
  • Wisdom
Sell Practice Exams on Udemy

Sell Practice Exams on Udemy

For Members Only
Learn WordPress From Scratch – WordPress Tutorial

Learn WordPress From Scratch – WordPress Tutorial

Free
Learn Website Development From Scratch

Learn Website Development From Scratch

For Members Only
memberpress

Latest Posts

Spotify Ads: How To Publish a Successful Campaign
10Jan2023
google analytics
Which Goals Are Available in Google Analytics
14Dec2022
pillar-content
What Is A Pillar Page & How Does It Help Level Up Your SEO?
11Dec2022
logo-eduma-the-best-lms-wordpress-theme
help@paulbrowning.com
Edit widget and choose a menu

Connect with

Login with Facebook Login with Google

Login with your site account

Lost your password?

Not a member yet? Register now

Register a new account

Are you a member? Login now