Which Goals Are Available in Google Analytics

Which goals are available in Google Analytics?

What types of goals are available in Google Analytics? Keep reading to find out.

Google Analytics is a powerful tool that allows businesses to track and analyze their website’s traffic and performance. One of its key features is the ability to set up and track goals, which are specific actions that a user completes on your website. In this article, we will discuss which goals are available in Google Analytics, the differences between goals and events, and how to set up goals in Google Analytics.

Which Goals Are Available in Google Analytics?

Let’s delve into explore which goals are available in Google Analytics. Here are four different types of goals that you can track and analyze:

1. Destination goals: these goals are triggered when a user reaches a specific page or URL on your website. For example, you might set a destination goal for a user who reaches your website’s checkout page, indicating they are about to make a purchase.
2. Duration goals: these goals are triggered when a user spends a certain amount of time on your website. For example, set a duration goal for users who spend more than 10 minutes on your website, indicating that they are engaged and interested in your content.
3. Pages/screens per session goals: these goals are triggered when a user views a certain number of pages or screens on your website. For example, set up a pages/screens per session goal for a user who views more than five pages on your website, indicating that they are exploring your content in depth.
4. Event goals: these goals are triggered when a user does a specific action on your website, such as clicking a button or filling out a form. For example, set up an event goal for a user who subscribes to your newsletter, indicating that they are interested in receiving updates from you.

Types of Goals in Google Analytics

As mentioned above, specific goals are available in Google Analytics that you can track and analyze. Let’s take a closer look at each type of goal and how it can help you understand and improve your website’s performance.

Destination Goals

Destination goals are triggered when a user reaches your website’s specific page or URL. This goal is helpful in tracking key conversions on your website, such as a user viewing a website page. For example, you might set a destination goal for a user who completes a purchase on your online store or fills out a contact form on your website.

To set up a destination goal in Google Analytics, you will need to specify the URL or page that you want to track as the goal. You can also set up a goal funnel – a series of pages a user must visit before reaching the goal page. This can help you identify potential roadblocks or bottlenecks preventing users from reaching the goal page.

Duration Goals

Duration goals are triggered when a user spends a certain amount of time on your website. This type of goal helps track user engagement and interest in your content. For example, set a duration goal for users who spend more than 10 minutes on your website, indicating that they are engaged and interested in your content.

To set up a duration goal in Google Analytics, you will need to specify the length of time you want to track.  You can also set up a goal funnel for duration goals, which can help you understand how users interact with your content over time.

Pages/Screens per Session Goals

Pages/screens per session goals are triggered when a user views a certain number of pages or screens on your website. This type of goal is helpful in tracking user exploration and interest in your content. For example, set up a pages/screens per session goal for a user who views more than five pages on your website, indicating that they are exploring your content in depth.

To set up a pages/screens per session goal in Google Analytics, you will need to specify the number of pages or screens that you want to track as the goal. You can also set up a goal funnel for pages/screens per session goals to help understand how users navigate your website and the content they are most interested in.

Event Goals

Event goals are triggered when a user does a specific action on your website, such as clicking a button or filling out a form. This goal helps track user engagement and interest in your website’s features and functions. For example, set up an event goal for a user who subscribes to your newsletter, indicating that they are interested in receiving updates from you.

To set up an event goal in Google Analytics, you will need to specify the event you want to track as the goal. You can also set up a goal funnel for event goals, to help understand how users interact with your website’s features and functions.

What Are the Differences Between Goals & Events in Google Analytics?

Now you have an idea about which goals are available in Google Analytics. However, what’s the difference between goals and events? They both involve tracking specific actions that a user takes on your website, but there are some critical differences between the two. Goals are typically used to track conversions and key activities a user does on your website, such as completing a purchase or filling out a form. On the other hand, events track more complex interactions, such as clicking on a button or watching a video.

Goals are also more flexible and customizable than events in Google Analytics. For example, you can set up goal funnels to track the sequence of pages a user visits before reaching the goal page, and you can specify different values for different goals. With events, you can only track the specific action you have selected, and you cannot set up goal funnels or assign values to events.

How to Set Up Goals in Google Analytics

After understanding which goals are available in Google Analytics, let’s get an idea about how to set up goals in Google Analytics in just a few steps:

1. Log in to your Google Analytics account and navigate to the Admin section.
2. Under the View column, click on Goals.
3. Click on the + NEW GOAL button to create a new goal.
4. Select the type of goal that you want to set up (Destination, Duration, Pages/Screens per session, or Event).
5. Enter a name for your goal and a description, if desired.
6. Specify the details of your goal, such as the URL or event you want to track and any goal funnels or values you want to set up.
7. Click on the Save button to save your goal.

Now you have knowledgeable insight about which goals are available in Google Analytics. Set up your goals in Google Analytics, and you will be able to track and analyze their performance in the Goals section of your account. This will give you valuable insights into which goals are available in Google Analytics, how users interact with your website and what actions they take. This can help you improve your website’s performance and achieve your business objectives.

Google Analytics Goals Templates

Google Analytics offers several pre-defined goal templates that you can use to quickly and easily set up goals for your website. After inspecting which goals are available in Google Analytics, the templates help you track common business objectives, such as revenue, acquisition, inquiry, and engagement.

H3 – Revenue

If your website generates revenue through sales or subscriptions, tracking revenue is an essential metric for your business. Google Analytics offers a goal template that allows you to track the total revenue generated from your website. It is easy to set up and will help you understand your website’s overall performance in generating revenue.

H3 – Acquisition

Acquisition refers to the process of bringing new users to your website. Google Analytics offers a goal template that tracks the total number of unique users visiting your website. This goal template can help you identify opportunities for improvement.

H3 – Inquiry

If your website allows users to submit inquiries or contact forms, then tracking inquiry values is an important metric for your business. Google Analytics offers a goal template that allows you to track the total number of inquiries submitted through your website. This goal template helps you understand the effectiveness of your website in generating leads and can help you identify opportunities for improvement.

H3 – Engagement

Engagement refers to the level of interaction that users have with your website. This is a crucial metric to track, as it can help you understand how engaging your website is for users. Google Analytics offers a goal template that allows you to track the total time users spend on your website and the number of pages they view. This helps you understand how users interact with your website and can help you identify opportunities for improvement.

In conclusion, explore which goals are available in Google Analytics using pre-built goal templates to track essential metrics on your website. By setting up goals, you can better understand how users interact with your website and make data-driven decisions to improve your website and drive more conversions.

Conclusion

In conclusion, Google Analytics offers a variety of goals that you can track and analyze to understand and improve your website’s performance. By setting up goals in Google Analytics, you can track critical conversions and user actions on your website to gain valuable insights into how users interact with your content. After understanding which goals are available in Google Analytics, you can now track revenue, acquisitions, inquiries, or engagement. Google Analytics goals can help you achieve your business objectives and optimize your website’s performance.