The bigger a company becomes the more scope there is for somebody to make a mistake or piss customers off. This is why it is vital to build an E-myth style business and have systems and checks for everything.
An IT support company I used to work for had a process for sending e-mails to senior mangers about network faults. Each e-mail had to follow a certain format AND be checked by another member of staff in case there was errors. If this isn’t done then silly mistakes happen.
Take this message I received from Nielsen, one of the biggest book data companies in the world. They are promoting a brand new book publicity service.
All I need to is click on the button to take them up on their special offer.
The only problem is that when you click on the button it opens your e-mail program so you can e-mail them for a quote!
E-mail them what? I don’t even know what to ask them. Now somebody has to e-mail me back, then I e-mail them. As we know, employees are paid to look busy but as business owners time is money.
Why not link to a simple form where we can put in how many books we have, how many we want to promote and telling us a bit more about the benefits?